Below you can read the press release for the episode 5 “That Still Small Voice” of Once Upon A Time :

HENRY EXPLORES THE INSIDE OF A MYSTERIOUS SINKHOLE TO SEE IF ITS CONTENTS CAN LINK STORYBROOKE TO THE FAIRYTALE WORLD, AND JIMINY CRICKET YEARNS TO LEAVE THE FAMILY BUSINESS AND TRANSFORM INTO THE PERSON HE WANTS TO BE, ON ABC’S “ONCE UPON A TIME”

“That Still Small Voice” – As Sheriff Graham deputizes Emma, the ground shakes and a giant sinkhole mysteriously appears at the edge of town. But a curious Henry’s life is placed in danger when he decides to explore the innards of the sinkhole to see if its contents can link the inhabitants of Storybrooke to the fairytale world. Meanwhile, back in the fairytale world, Jiminy Cricket yearns to leave the family business and transform into the person he wants to be, on “Once Upon a Time,” SUNDAY, NOVEMBER 27 (8:00-9:00 p.m., ET) on the ABC Television Network.

“Once Upon a Time” stars Ginnifer Goodwin as Snow White/Mary Margaret, Jennifer Morrison as Emma Swan, Robert Carlyle as Rumplestiltskin/Mr. Gold, Lana Parrilla as Evil Queen/Regina, Jared Gilmore as Henry Mills, Josh Dallas as Prince Charming/John Doe and Raphael Sbarge as Jiminy Cricket/Archie Hopper.

Guest starring are Jamie Dornan as Sheriff Graham, Tony Amendola as Marco/Geppetto, Anastasia Griffith as Kathryn/regal blonde, Adam Young as pickpocket/young Jiminy, Morgan Roff as teenage Jiminy, Keegan Connor Tracy as Blue Fairy, Meghan Ory as Ruby/Red Riding Hood, Carolyn Hennesy as Myrna/puppet princess/puppet dragon, Harry Groener as Martin/puppet prince, Jarod Joseph as Billy, Laura Bertram as Donna, Luke Camilleri as Stephen and Michael Strusievici as fairytale boy.

“That Still Small Voice” was written by Jane Espenson and directed by Paul Edwards.

Once Upon a Time has landed another Lost alum.

Emilie de Ravin, who played Australian castaway Claire on the ABC island mystery series, has been cast as Belle, as in Beauty and the Beast‘s Belle, TVGuide.com has learned exclusively.

Details of her role are scarce, but we hear Once’s Belle will have a connection to Rumplestiltskin (Robert Carlyle). No word on whether the titular Beast will appear, but Gaston is slated to pop up as well.

The 29-year-old Roswell alum has starred in such films as Remember Me, Public Enemies and Brick. She will first appear in Episode 12, slated to air early next year.

Article courtesy of EW — Looks like ABC’s Once Upon A Time might have some real staying power.

The fantasy drama managed to hold onto nearly all of its strong premiere rating in Week 2 despite heavier competition. Sunday night’s episode had 11.6 million viewers and a 3.9 preliminary adults 18-49 rating — that actually matches the early rating for the show’s debut, which was later adjusted up a tenth to a 4.0. High concept shows like Once often get big premiere audiences from curious viewers, but fail to maintain their ratings in the second week — that’s an early big hurdle the fairy tale drama just passed.

A batch of photos has been released the last few days, including a promotional shot of the cast, the 1×03 & 1×04 stills, on the set & behind the scenes pictures :

1×03 – Snow Falls

1×04 – The Price of Gold

(One preview = an album)

Having previously served under President Bartlet, Richard Schiff will soon lord over a dominion of his own — on Once Upon A Time.

TVLine has learned exclusively that the Emmy-winning West Wing alum will guest star on ABC’s fantastical freshman series as the Enchanted Forest’s King Leopold, who also happens to be Snow White’s father.

Once Upon a Time First Look at Episode 2

While I shan’t reveal much more here, fairy tale enthusiasts can probably predict who this king will be wed to when we meet him in Episode 11. But what you very well might not know is what character’s somewhat tragic (yet thoroughly romantic) backstory he will figure into.

Schiff’s most recent TV credits include The Cape, Criminal Minds: Suspect Behavior and an upcoming episode of NBC’s Up All Night (playing the father of another pretty princess, Christina Applegate).

Once Upon a Time will re-air its pilot this Sunday at 7/6c, leading into Episode 2 at 9 pm.

This is the first video promo for the second episode of Once Upon A Time – The Thing You Love Most – which will be aired on October 30 :

Bippity Boppity Boo! ABC’s Once Upon A Time worked its magic on Nielsen households, premiering to 12.93 million total viewers while scoring a robust 4.0 demo rating. That translates into Sunday night’s most-watched and highest-rated non-sports programming, opposite NBC football and Fox’s World Series Game 4 coverage.

Once‘s tallies represent almost double what Extreme Makeover: Home Edition last did in the Sundays-at-8 slot. In fact, it’s ABC’s biggest audience in the time period with regular programming since March 2008 and its best 18-49 performance there in three years.

Even factoring in Sunday Night Football and the World Series, Once was Sunday’s second-most watched of all programs, and it matched baseball for the No. 2 ranking in demo delivery. Once stands as this TV season’s highest-rated drama debut, joining ABC’s Revenge in the Top 2.

Thanks to TV Line (updated with final ratings)

Here’s the press release for the fourth episode of Once Upon A Time, which will aired on November 13th, 2011 :

EMMA TRIES TO HELP A YOUNG PREGNANT WOMAN ESCAPE FROM MR. GOLD,
AND CINDERELLA MAKES A REGRETTABLE DEAL WITH RUMPLESTILTSKIN,
ON ABC’S “ONCE UPON A TIME”

Jessy Schram (“Falling Skies”) Guest Stars as Cinderella

“The Price of Gold” – Emma tries to help a young pregnant woman escape from the clutches of Mr. Gold. Meanwhile, back in the fairytale world that was, Cinderella (Jessy Schram, “Falling Skies”) makes a regrettable deal with Rumplestiltskin, on “Once Upon a Time,” SUNDAY, NOVEMBER 13 (8:00-9:00 p.m., ET) on the ABC Television Network.

“Once Upon a Time” stars Ginnifer Goodwin as Snow White/Mary Margaret, Jennifer Morrison as Emma Swan, Robert Carlyle as Rumplestiltskin/Mr. Gold, Lana Parrilla as Evil Queen/Regina, Jared Gilmore as Henry Mills, Josh Dallas as Prince Charming/John Doe and Raphael Sbarge as Jiminy Cricket/Archie Hopper.

Guest starring are Jamie Dornan as Sheriff Graham, Jessy Schram as Ashley/Cinderella, Lee Arenberg as Leroy/Grumpy, Meghan Ory as Ruby/Red Riding Hood, Catherine Lough Haggquist, as Fairy Godmother, Tim Phillips as Sean/Prince Thomas, Jarod Joseph as Billy, Natalie Gibson as female doctor and Ted Whittall as Mitchell/The King.

“The Price of Gold” was written by David H. Goodman and directed by David Solomon.

Yes, ABC has already released the official press release for the third episode of Once Upon A Time, which will aired on November 6th, 2011 :

MARY MARGARET PAYS A VISIT TO A COMATOSE JOHN DOE IN THE HOSPITAL,
AND PRINCE CHARMING UNEXPECTEDLY MEETS SNOW WHITE FOR THE FIRST
TIME BACK IN THE FAIRYTALE WORLD, ON ABC’S “ONCE UPON A TIME”

“Snow Falls” – At Henry’s urging, Emma convinces Mary Margaret to pay a visit to a comatose John Doe in the hospital and to read to him from the storybook. But Mary Margaret is stunned at the outcome of her visit. Meanwhile, back in the fairytale world, Prince Charming meets Snow White for the first time in a most unexpected way, on “Once Upon a Time,” SUNDAY, NOVEMBER 6 (8:00-9:00 p.m., ET) on the ABC Television Network.

“Once Upon a Time” stars Ginnifer Goodwin as Snow White/Mary Margaret, Jennifer Morrison as Emma Swan, Robert Carlyle as Rumplestiltskin/Mr. Gold, Lana Parrilla as Evil Queen/Regina, Jared Gilmore as Henry Mills, Josh Dallas as Prince Charming/John Doe and Raphael Sbarge as Jiminy Cricket/Archie Hopper.

Guest starring are Jamie Dornan as Sheriff Graham, Lee Arenberg as Leroy/Grumpy, David Anders as Dr. Whale, Anastasia Griffith as Abigail/regal blonde, Faustino Di Bauda as Walter/Sleepy, Mark Gibbon as head troll, Amos Stern as lead knight, Meghan Ory as Ruby/Red Riding Hood and Lucas Wolf as armed escort.

“Snow Falls” was written by Liz Tigelaar and directed by Dean White.