Once Upon A Time ratings remain strong !
November 1, 2011, Ratings
Article courtesy of EW — Looks like ABC’s Once Upon A Time might have some real staying power.
The fantasy drama managed to hold onto nearly all of its strong premiere rating in Week 2 despite heavier competition. Sunday night’s episode had 11.6 million viewers and a 3.9 preliminary adults 18-49 rating — that actually matches the early rating for the show’s debut, which was later adjusted up a tenth to a 4.0. High concept shows like Once often get big premiere audiences from curious viewers, but fail to maintain their ratings in the second week — that’s an early big hurdle the fairy tale drama just passed.